"Everybody assumes that carriers don’t want to use visibility technology, but we’ve never really gotten that impression from carriers. They want to use one technology. Carriers get frustrated when because of a customer relationship, you ask them to use this specific type of tracking technology on a particular load and then tell them on this other load you need to use this other technology and then on the next load you need to do something else. Carriers get overwhelmingly frustrated with that part of it. They want to use one platform consistently."

Geoff Turner

Founder and CEO, Choptank Transport